4chan seems like the last place on earth that would be ground zero for pony fandom, but much to the everlasting annoyance of the /co/mrades, it did. So successful was the Bronies promotion of the show that Lauren Faust herself gave us a shout out and thanks in her DeviantArt Journal for getting the word out as we did ( http://fyre-flye.deviantart.com/journal/37488922/ )
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